https://joaoresende.me João Resende - work Tue, 17 Feb 2026 03:21:16 +0000 https://joaoresende.me en https://joaoresende.me/Homepage Fri, 13 Sep 2019 02:37:42 +0000 João Resende - work https://joaoresende.me/Homepage https://joaoresende.me/Caiu-Doeu-CataflamPRO Mon, 16 Feb 2026 22:53:32 +0000 João Resende - work https://joaoresende.me/Caiu-Doeu-CataflamPRO There’s no pain in football like relegation. That’s why CataflamPRO announced its sponsorship to the first team to fall from division. Caiu, Doeu? CataflamPRO HaleonW/McCann (2025) https://joaoresende.me/Froneri Mon, 16 Feb 2026 22:57:47 +0000 João Resende - work https://joaoresende.me/Froneri The beginning of a dream tastes just like the first bite of an ice cream. #SonhoDeValsa O Início de um Sonho Sorvetes Lacta / FroneriW/McCann (2025) Context-driven ads inside people’s most adictive distractions to remind them to have a break. Break (Game) Sorvetes Lacta / FroneriW/McCann (2025) In a market full of flavors and formats, we changed the language itself. We turned ice cream into a verb. Sorvetear Sorvetes Nestlé / FroneriW/McCann (2025) https://joaoresende.me/Unexpected-Courts Sat, 03 Sep 2016 03:35:46 +0000 João Resende - work https://joaoresende.me/Unexpected-Courts Brazilian kids can play soccer anywhere, but no other sport. We revelead unexpected courts around using the power of color. Unexpected Courts Akzo Nobel NBS/Dentsu (2016) Cannes Lions - 2 Shortlists London International Awards - Bronze The One Show - Merit Wave Festival - Bronze Courts-inspired posters showed rules for each modality. <img width="1600" height="926" width_o="1600" height_o="926" data-src="https://freight.cargo.site/t/original/i/05c7397f97ca6bd6b303d8836a90796fdc240b4e7a9b2839d77213d97c1b7f14/poster_duplo_1600.jpg" data-mid="113787775" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/05c7397f97ca6bd6b303d8836a90796fdc240b4e7a9b2839d77213d97c1b7f14/poster_duplo_1600.jpg" /> <img width="1600" height="769" width_o="1600" height_o="769" data-src="https://freight.cargo.site/t/original/i/a3ec869d2f6cb4d17f4b705a7913ee730f513de78cddcbfe393829c5c3f086db/mais-poters-pendurado_1600.jpg" data-mid="113787777" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/a3ec869d2f6cb4d17f4b705a7913ee730f513de78cddcbfe393829c5c3f086db/mais-poters-pendurado_1600.jpg" /> Guga Kuerten, a national tennis idol, took part in the inauguration of the courts. <img width="1600" height="926" width_o="1600" height_o="926" data-src="https://freight.cargo.site/t/original/i/db961b9e8b69d1a0ffb16a6eef0ba35ccde825184ed2e7ccaf2359a8115b983b/RP_QUADRAS_1600.jpg" data-mid="113788074" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/db961b9e8b69d1a0ffb16a6eef0ba35ccde825184ed2e7ccaf2359a8115b983b/RP_QUADRAS_1600.jpg" /> The idea was licensed under Creative Commons and is still revealing unexpected courts around the world. https://joaoresende.me/Harassment-Advisory Wed, 11 Oct 2023 01:27:13 +0000 João Resende - work https://joaoresende.me/Harassment-Advisory Our soap operas have always helped shape cultures worlwide. For better and for worse. So we used pre-rolls in streaming to advice. Harassment Advisory L'Oréal ParisW/McCann (2023) Clio Awards - Bronze MMA Smarties - Gold FIAP - 2 Platas, 1 BronceThe One Show - Merit The Brazilian Creative Club - In Book https://joaoresende.me/Paywall-Down Tue, 10 May 2022 01:22:20 +0000 João Resende - work https://joaoresende.me/Paywall-Down The more you know about harassment, the easier it is to Stand Up. So we used media to torn down the paywall before these stories. Paywall Down L'Oréal Paris WMcCann (2022) Cannes Lions - Bronze &nbsp;London International Awards - Gold, BronzeEffie Latam - Bronze Gerety Awards - Bronze https://joaoresende.me/W-ords Tue, 17 Feb 2026 03:21:16 +0000 João Resende - work https://joaoresende.me/W-ords A tribute at Cannes, honoring Washington Olivetto’s recognition as Advertising Person of the Year. W/ordsW/McCann (2025) https://joaoresende.me/Vini-Jr-Institute Tue, 13 Jul 2021 03:01:04 +0000 João Resende - work https://joaoresende.me/Vini-Jr-Institute The "Base app" is Vinicius Jr. Institute's first educational tool, using football language to reinforce learning for public school students. 'Base' app Vinicius Jr. Institute (2021) <img width="958" height="1280" width_o="958" height_o="1280" data-src="https://freight.cargo.site/t/original/i/8b5ddaafce510324e64803daf8f8c8ebcf6a5038e40856a07c38c9db7c812cc9/WhatsApp-Image-2021-07-12-at-23.58.10.jpeg" data-mid="113693014" border="0" data-scale="33" src="https://freight.cargo.site/w/958/i/8b5ddaafce510324e64803daf8f8c8ebcf6a5038e40856a07c38c9db7c812cc9/WhatsApp-Image-2021-07-12-at-23.58.10.jpeg" /><img width="958" height="1280" width_o="958" height_o="1280" data-src="https://freight.cargo.site/t/original/i/947a244d1debda702453ef145bfda40093286f5163c40207da606b076639122c/WhatsApp-Image-2021-07-12-at-23.57.56.jpeg" data-mid="113693011" border="0" data-scale="33" src="https://freight.cargo.site/w/958/i/947a244d1debda702453ef145bfda40093286f5163c40207da606b076639122c/WhatsApp-Image-2021-07-12-at-23.57.56.jpeg" /><img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/cc6b35f81888455e7ec0e91aa7463d4494abf018a4c59f5b391487238d09e0fb/WhatsApp-Image-2021-07-12-at-23.57.44.jpeg" data-mid="113693013" border="0" data-scale="33" src="https://freight.cargo.site/w/960/i/cc6b35f81888455e7ec0e91aa7463d4494abf018a4c59f5b391487238d09e0fb/WhatsApp-Image-2021-07-12-at-23.57.44.jpeg" /> Socrates Awards&nbsp;(France Football) In 2023, Vini Jr. received this award which recognises footballers who show great commitment to charity and social projects "1-Year Anniversary Celebration&nbsp; Video (narrated by Galvão Bueno) <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/dee5b3b73af3acf8bdeb25c13983b78453ccd7936194188fc1ec7b34f8f62602/WhatsApp-Image-2021-07-12-at-23.59.21.jpeg" data-mid="113693093" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/dee5b3b73af3acf8bdeb25c13983b78453ccd7936194188fc1ec7b34f8f62602/WhatsApp-Image-2021-07-12-at-23.59.21.jpeg" /><img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/5a0e858d19052c72c28f70102469dcd1bafed0f4897a79e026ed893fe9f8bca2/WhatsApp-Image-2021-07-12-at-23.59.32.jpeg" data-mid="113693094" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/5a0e858d19052c72c28f70102469dcd1bafed0f4897a79e026ed893fe9f8bca2/WhatsApp-Image-2021-07-12-at-23.59.32.jpeg" /><img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/64e02391fd8c94b951802ea7d2fdf5aeae75ef10d6aeeaacf6785e1747a10d6e/WhatsApp-Image-2021-07-12-at-23.59.48.jpeg" data-mid="113693095" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/64e02391fd8c94b951802ea7d2fdf5aeae75ef10d6aeeaacf6785e1747a10d6e/WhatsApp-Image-2021-07-12-at-23.59.48.jpeg" /><img width="1280" height="880" width_o="1280" height_o="880" data-src="https://freight.cargo.site/t/original/i/3b40ff22a76e845357368ccc5036dab0247b79b8d572d8c7b6a863549ad22a43/WhatsApp-Image-2021-07-13-at-12.33.53.jpeg" data-mid="113737357" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/3b40ff22a76e845357368ccc5036dab0247b79b8d572d8c7b6a863549ad22a43/WhatsApp-Image-2021-07-13-at-12.33.53.jpeg" /> https://joaoresende.me/Centrum-Essencial Mon, 27 May 2024 17:54:44 +0000 João Resende - work https://joaoresende.me/Centrum-Essencial Trees and vitamins are both vanishing from urban life. We geolocated the remaining ones to create reminders close to drugstores. Geovitaminated OOH&nbsp; Haleon / GlaxosmithW/McCann (2024) TV spot and digital video for the launch of 'Centrum Essencial', brand's most popular launch ever in the country. The 'Rush'&nbsp;Haleon / GlaxosmithW/McCann (2024) https://joaoresende.me/Beto-Carrero-World Mon, 27 May 2024 18:25:54 +0000 João Resende - work https://joaoresende.me/Beto-Carrero-World The largest theme park in Latin America is in Brazil. But many people would find it out only if they thought it was somewhere else. What if it was here?Beto Carrero World W/McCann (2023)