https://joaoresende.me João Resende - work Tue, 27 Oct 2026 16:58:55 +0000 https://joaoresende.me en https://joaoresende.me/index Tue, 27 Oct 2026 16:58:55 +0000 João Resende - work https://joaoresende.me/index https://joaoresende.me/First-to-Fall-Sponsorship Mon, 16 Feb 2026 22:53:32 +0000 João Resende - work https://joaoresende.me/First-to-Fall-Sponsorship There’s no pain in football like relegation. That’s why Voltaren (Cataflam) announced its sponsorship to the first team to fall. First-to-Fall Sponsorship Haleon - W/McCann (2026) Creative Direction Cannes Lions -&nbsp;Shortlist (2026) Clube de Criação - Ouro (2026) Clube de Criação - Anuário (2025)Clube de Criação - Prata (2026) https://joaoresende.me/Unexpected-Courts Sat, 03 Sep 2016 03:35:46 +0000 João Resende - work https://joaoresende.me/Unexpected-Courts Brazilian kids can play soccer anywhere, but no other sport. We revelead unexpected courts around using the power of color. Unexpected Courts Akzo Nobel - NBS/Dentsu (2016) Copywriting Cannes Lions - 2 Shortlists London International Awards - Bronze The One Show - Merit Wave Festival - Bronze <img width="1600" height="926" width_o="1600" height_o="926" data-src="https://freight.cargo.site/t/original/i/05c7397f97ca6bd6b303d8836a90796fdc240b4e7a9b2839d77213d97c1b7f14/poster_duplo_1600.jpg" data-mid="113787775" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/05c7397f97ca6bd6b303d8836a90796fdc240b4e7a9b2839d77213d97c1b7f14/poster_duplo_1600.jpg" /> <img width="1600" height="769" width_o="1600" height_o="769" data-src="https://freight.cargo.site/t/original/i/a3ec869d2f6cb4d17f4b705a7913ee730f513de78cddcbfe393829c5c3f086db/mais-poters-pendurado_1600.jpg" data-mid="113787777" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/a3ec869d2f6cb4d17f4b705a7913ee730f513de78cddcbfe393829c5c3f086db/mais-poters-pendurado_1600.jpg" /> <img width="1600" height="926" width_o="1600" height_o="926" data-src="https://freight.cargo.site/t/original/i/db961b9e8b69d1a0ffb16a6eef0ba35ccde825184ed2e7ccaf2359a8115b983b/RP_QUADRAS_1600.jpg" data-mid="113788074" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/db961b9e8b69d1a0ffb16a6eef0ba35ccde825184ed2e7ccaf2359a8115b983b/RP_QUADRAS_1600.jpg" /> The idea was licensed under Creative Commons and is still revealing unexpected courts around the world. https://joaoresende.me/Harassment-Advisory Wed, 11 Oct 2023 01:27:13 +0000 João Resende - work https://joaoresende.me/Harassment-Advisory Our soap operas have always helped shape cultures worlwide. For better and for worse. So we used pre-rolls in streaming to advice. Harassment Advisory L'Oréal Paris - W/McCann (2023) Creative Directon Clio Awards - Bronze MMA Smarties - Gold FIAP - 2 Platas, 1 BronceThe One Show - Merit The Brazilian Creative Club - In Book https://joaoresende.me/Paywall-Down Tue, 10 May 2022 01:22:20 +0000 João Resende - work https://joaoresende.me/Paywall-Down The more you know about harassment, the easier it is to Stand Up. So we used media to torn down the paywall before these stories. Paywall Down L'Oréal Paris - WMcCann (2022)Creative Direction Cannes Lions - Bronze &nbsp;London International Awards - Gold, BronzeEffie Latam - Bronze Gerety Awards - Bronze https://joaoresende.me/A-Base-Vem-Forte Tue, 13 Jul 2021 03:01:04 +0000 João Resende - work https://joaoresende.me/A-Base-Vem-Forte The "Base app" is Vinicius Jr. Institute's first educational tool, using football language to reinforce learning for public school students. 'Base' app Vinicius Jr. Institute (2021) <img width="958" height="1280" width_o="958" height_o="1280" data-src="https://freight.cargo.site/t/original/i/8b5ddaafce510324e64803daf8f8c8ebcf6a5038e40856a07c38c9db7c812cc9/WhatsApp-Image-2021-07-12-at-23.58.10.jpeg" data-mid="113693014" border="0" data-scale="33" src="https://freight.cargo.site/w/958/i/8b5ddaafce510324e64803daf8f8c8ebcf6a5038e40856a07c38c9db7c812cc9/WhatsApp-Image-2021-07-12-at-23.58.10.jpeg" /><img width="958" height="1280" width_o="958" height_o="1280" data-src="https://freight.cargo.site/t/original/i/947a244d1debda702453ef145bfda40093286f5163c40207da606b076639122c/WhatsApp-Image-2021-07-12-at-23.57.56.jpeg" data-mid="113693011" border="0" data-scale="33" src="https://freight.cargo.site/w/958/i/947a244d1debda702453ef145bfda40093286f5163c40207da606b076639122c/WhatsApp-Image-2021-07-12-at-23.57.56.jpeg" /><img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/cc6b35f81888455e7ec0e91aa7463d4494abf018a4c59f5b391487238d09e0fb/WhatsApp-Image-2021-07-12-at-23.57.44.jpeg" data-mid="113693013" border="0" data-scale="33" src="https://freight.cargo.site/w/960/i/cc6b35f81888455e7ec0e91aa7463d4494abf018a4c59f5b391487238d09e0fb/WhatsApp-Image-2021-07-12-at-23.57.44.jpeg" /> Socrates Awards&nbsp;(France Football) In 2023, Vini Jr. received this award which recognises footballers who show great commitment to charity and social projects "1-Year Anniversary Celebration&nbsp; Video (narrated by Galvão Bueno) <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/dee5b3b73af3acf8bdeb25c13983b78453ccd7936194188fc1ec7b34f8f62602/WhatsApp-Image-2021-07-12-at-23.59.21.jpeg" data-mid="113693093" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/dee5b3b73af3acf8bdeb25c13983b78453ccd7936194188fc1ec7b34f8f62602/WhatsApp-Image-2021-07-12-at-23.59.21.jpeg" /><img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/5a0e858d19052c72c28f70102469dcd1bafed0f4897a79e026ed893fe9f8bca2/WhatsApp-Image-2021-07-12-at-23.59.32.jpeg" data-mid="113693094" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/5a0e858d19052c72c28f70102469dcd1bafed0f4897a79e026ed893fe9f8bca2/WhatsApp-Image-2021-07-12-at-23.59.32.jpeg" /><img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/64e02391fd8c94b951802ea7d2fdf5aeae75ef10d6aeeaacf6785e1747a10d6e/WhatsApp-Image-2021-07-12-at-23.59.48.jpeg" data-mid="113693095" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/64e02391fd8c94b951802ea7d2fdf5aeae75ef10d6aeeaacf6785e1747a10d6e/WhatsApp-Image-2021-07-12-at-23.59.48.jpeg" /><img width="1280" height="880" width_o="1280" height_o="880" data-src="https://freight.cargo.site/t/original/i/3b40ff22a76e845357368ccc5036dab0247b79b8d572d8c7b6a863549ad22a43/WhatsApp-Image-2021-07-13-at-12.33.53.jpeg" data-mid="113737357" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/3b40ff22a76e845357368ccc5036dab0247b79b8d572d8c7b6a863549ad22a43/WhatsApp-Image-2021-07-13-at-12.33.53.jpeg" /> https://joaoresende.me/W-ords Tue, 17 Feb 2026 03:21:16 +0000 João Resende - work https://joaoresende.me/W-ords A tribute at Cannes, honoring Washington Olivetto’s recognition as Advertising Person of the Year. W/ordsW/McCann (2025) https://joaoresende.me/Geovitaminados Mon, 27 May 2024 17:54:44 +0000 João Resende - work https://joaoresende.me/Geovitaminados Trees and vitamins are&nbsp; vanishing from urban life. We geolocated the remaining ones to create reminders close to drugstores. Geovitaminated OOH&nbsp; Haleon / Glaxosmith - W/McCann (2024)Creative Direction Clube de Criação -&nbsp;ShortlistFIAP&nbsp;- Shortlist https://joaoresende.me/Dona-do-Gloss-Todo Fri, 06 Aug 2021 14:54:47 +0000 João Resende - work https://joaoresende.me/Dona-do-Gloss-Todo Anitta joins the Elseve team with a major title: the owner of the whole damn gloss. Dona do Gloss TodoL'Oréal Paris - W/McCann (2025) Creative Direction -- --- Creative direction for the full campaign. Because Dream Long Curls are also worth it. Dream Curls L'Oreal ParisW/McCann (2023)Effie Awards - Bronze --- Hyaluronic acid came to revolutionize hair care. We gave a newword to consumers in the most successful beauty case for Tik Tok Latam. #HidralureiL'Oreal ParisW/McCann (2021) --- Powerful voices and&nbsp;long hair for the launch of the Dream Franchise, live during the pandemic. Dream Live L'Oreal ParisW/McCann (2021) https://joaoresende.me/O-Futuro-Acontece Mon, 26 Oct 2026 04:53:08 +0000 João Resende - work https://joaoresende.me/O-Futuro-Acontece The first jingle campaign for Brazil’s National Development Bank, putting its impact on the national stage. O Futuro Acontece&nbsp; BNDES - W/McCann (2024)Creative Direction &amp; CW