Due to Covid, crowds couldn't attend the final of the 2021 Conmebol Libertadores. But fans still competed for Maracanã's spotlight.
Fans on the spot
Conmebol
Nucleo (2021)
Conmebol
Nucleo (2021)
Before the match, we connected stadium lights to a hashtag battle on social networks.
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It's Halloween: shake your bones on this interactive bus stop to get your Fanta.
Fanta...smagoric!
Fanta
W/McCann (2023)
Fanta
W/McCann (2023)
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Run from scissors and combs with your own dream hair in this playable filter.
Elseve Run
Elseve [Elvive]
W/McCann (2021)
Elseve [Elvive]
W/McCann (2021)
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Long before TikTok, Garnier brought Brazil's tap dance muse to create an armpit dance for the launch of whitening antiperspirant Bí-O.
Passinho do Bracinho
Garnier / Artplan (2018)
Garnier / Artplan (2018)
No-media campaign based on creators content, which echoed the clip in their own way.
#PassinhodoBracinho also featured activation within the Brand's fancludg, including USG promo.