joão resende  creative - CW
about me
Everyone has a story with the country's largest retailer. We told one of them on its first Christmas spot.
Magic Box
Americanas
W/McCann (2021)




---

The app with the best cashback offers for Black Friday. Thay's why everybody loves (todo mundo ama), everybody 'ame' (todo mundo Ame).
Todo mundo Ame
Ame
Momentum (2022)





--

Best cashback for Christmas? Let's bring back a childhood icon to show where to find it.
Xuxa's Christmas
Ame
Momentum (2022)




--

Turning big data into an appreciation campaign for the largest university in the country.
Big Numbers from Estácio
Estácio University
Artplan (2018)










TV spot for the launch of 'Oi Total': first broadband  + streaming platform combo with no need for paid-TV service included.
My Brother's House
Oi Telecommunications
NBS/Dentsu (2017)







That magical feeling when you realize you're speaking English: "quando você vê, you are speaking."
You are Speaking
CCAA English Course
NBS/Dentsu (2017)






In Bob's fast-food chain, sandwiches smear your hands, shakes are noisy and fries follow no rules. But we turned their fails into brandmark.
Get Smeared 
Bob's
NBS/Dentsu (2017)










Without proper guidance, even setting up a table can be tricky. When it comes to health, it's the same.
Furniture
Amil UnitedHealth Group
Artplan (2018)





>>> home
  >>> about me