The beginning of a dream tastes just like the first bite of an ice cream. #SonhoDeValsa

O Início de um Sonho
Sorvetes Lacta / Froneri
W/McCann (2025)

Context-driven ads inside people’s most adictive distractions to remind them to have a break.

Break (Game)
Sorvetes Lacta / Froneri
W/McCann (2025)

In a market full of flavors and formats, we changed the language itself. We turned ice cream into a verb.

Sorvetear
Sorvetes Nestlé / Froneri
W/McCann (2025)