Hyaluronic acid came to revolutionize hair care. We gave a newword to consumers in the most successful beauty case for Tik Tok Latam.
#Hidralurei
L'Oreal Paris
W/McCann (2021)
L'Oreal Paris
W/McCann (2021)
• +10% of Ad Recall
• 1Bi video views
• +760k video creations
• 1Bi video views
• +760k video creations
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Creative direction for the full campaign. Because Dream Long Curls are also worth it.
Dream Curls
L'Oreal Paris
W/McCann (2023)
L'Oreal Paris
W/McCann (2023)
Effie Awards - Bronze
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Powerful voices and long hair for the launch of the Dream Franchise, live during the pandemic.
Dream Live
L'Oreal Paris
W/McCann (2021)
L'Oreal Paris
W/McCann (2021)