Anitta joins the Elseve team with a major title: the owner of the whole damn gloss.
Dona do Gloss Todo
Elseve / L'Oréal Paris
W/McCann (2024)
Elseve / L'Oréal Paris
W/McCann (2024)
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The first L’Oréal brand in the world to launch a media collaboration with the series.
Extraordinary Emily
L'Oreal Paris
W/McCann (2024)
L'Oreal Paris
W/McCann (2024)
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Creative direction for the full campaign. Because Dream Long Curls are also worth it.
Dream Curls
L'Oreal Paris
W/McCann (2023)
Effie Awards - Bronze
L'Oreal Paris
W/McCann (2023)
Effie Awards - Bronze
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Hyaluronic acid came to revolutionize hair care. We gave a newword to consumers in the most successful beauty case for Tik Tok Latam.
#Hidralurei
L'Oreal Paris
W/McCann (2021)
L'Oreal Paris
W/McCann (2021)
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Powerful voices and long hair for the launch of the Dream Franchise, live during the pandemic.
Dream Live
L'Oreal Paris
W/McCann (2021)
L'Oreal Paris
W/McCann (2021)