joão resende  creative - CW
about me
Hyaluronic acid came to revolutionize hair care. We gave a newword to consumers in the most successful beauty case for Tik Tok Latam.
#Hidralurei
L'Oreal Paris
W/McCann (2021)




+10% of Ad Recall
1Bi video views
+760k video creations

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Creative direction for the full campaign. Because Dream Long Curls are also worth it.
Dream Curls
L'Oreal Paris
W/McCann (2023)



Effie Awards - Bronze

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Powerful voices and long hair for the launch of the Dream Franchise, live during the pandemic.
Dream Live
L'Oreal Paris
W/McCann (2021)


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