Trees and vitamins are both vanishing from urban life. We geolocated the remaining ones to create reminders close to drugstores.

Geovitaminated OOH 
Haleon / Glaxosmith
W/McCann (2024)

TV spot and digital video for the launch of 'Centrum Essencial', brand's most popular launch ever in the country.

The 'Rush' 
Haleon / Glaxosmith
W/McCann (2024)